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Link Building: The What, The How & The Why.

Link Building Everyone wants and needs links; but why, and what do they mean to your site? Link building is the creation of links between one website and another.  The reason it is important is that...

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Expand Your Content, Expand Your Presence

While studying journalism as a college student, I remember learning about the coveted “above the fold” section in newspapers on the front page. It was extremely precious real estate and was often the...

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DeLINKuents – A Study in Questionable Attorney Link Tactics

  What is a delinkuent? Well, according to a legit Wikipedia page that I didn’t just build, a delinkuent is a website that is building links every way Google expressly forbids, and is getting away...

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3 Easy Ways To Self Diagnose a Google Website Penalty

There is only one thing worse than SEO that gets you nothing in terms of results, and that is an SEO package that gets you straight up penalized. I’ve talked to more than one attorney in this situation...

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Finding Moz DA, PA From a List of URLs

Competitor analysis is an indispensable part of our audit process here at Nifty. We use it to identify current and potential competitors’ strengths and weaknesses and it helps us deliver custom...

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The Nifty Guide To Google Penguin for Attorneys and Law Firms

Worried about the latest Penguin refresh? You’re joining a big club. Google’s cuddly little black and white non-flying bird takes frightening to a whole new level. In fact, this year for Halloween,...

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Using PR & SEO to Build Your Law Firm

I communicate regularly with news organizations, bloggers and print publications. To be able to apply the lessons I learned as a PR student back in college is awesome. You never know what line of work...

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Local Search Directories for Attorneys & Law Firms

We curated  a massive list of local search directories (online citations) where law firms can list their practice and details. No tool will get you in all of these directories automatically. Many have...

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Effectiveness of Scholarship Link Building

We examined 10 different scholarship campaigns to see how effective scholarships really are for improving SEO. Here’s what we found. Sponsoring a scholarship has often been touted as a great way to...

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